It’s raining. You’re in Parma, you had planned a day exploring dairies and the countryside, and the weather has other ideas. The good news is that the province has the perfect answer: a network of museums, each dedicated to one […]
One Day
There is a moment of the day when Parma transforms. It happens around six in the evening, when the golden light of late afternoon floods the porticoes of the historic center and the shops begin pulling down their shutters. It’s […]
First of all, the question everyone is thinking and nobody asks out loud: do you actually find anything? Or is it all a show for tourists, with the truffle already planted in the ground the night before? The short answer: […]
There’s a way to discover Italy’s Food Valley that no car or coach tour can ever match: by bicycle. At a pace that lets you breathe in the scent of the fields, stop at a Parmigiano Reggiano dairy, greet a […]
Anyone arriving in Emilia-Romagna for its automotive heritage usually has one name in mind: Ferrari. And understandably so. The Prancing Horse is one of the most iconic brands on the planet, Maranello is a pilgrimage site for car enthusiasts, and […]
Let’s say it right away: if your last experience with Lambrusco was a sweetish bottle bought at the supermarket for less than three euros, then you have never truly tasted Lambrusco. What you drank was an industrial product, designed to […]
Why Can Prosciutto di Parma Not Be Made Anywhere Else? Four ingredients: Italian pork, salt, air, and time. Nothing else. No preservatives, no additives, no artificial flavorings. And yet, with this ridiculously short list, Prosciutto di Parma PDO manages to […]
There’s a question in Emilia that can spark a debate more heated than any football derby: “How do you make anolini?” Ask it in Parma and you’ll get one answer. Ask it in Piacenza and you’ll get another—delivered with exactly […]
One hundred euros. Sometimes even more. For a 100 ml bottle of dark, dense liquid that, at a quick glance, might look like anything else on a supermarket shelf. And yet, if you have ever tasted a drop of Traditional […]
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